Content Marketing, DIgital Strategy

Common Mistakes Made in Crafting a Content Strategy

In today's digital landscape, crafting an effective content strategy is pivotal for businesses aiming to thrive in the online sphere. A well-defined content strategy serves as the backbone of content marketing, social media marketing, and marketing automation efforts. However, amidst the rush to establish a presence, many fall prey to...

DIgital Strategy, Social Media

Digital marketing for startups

Digital marketing is simply promoting products or services online by informing potential customers important features about your products or services, for instance, cost, locations, benefits, etc. Digital marketing can be done by either directly creating content about your business that is alluring and informative and sharing it on the internet...

DIgital Strategy, Social Media

Digital Strategy – What, Why, How

In today's world, promoting business online is crucial owing to the increased internet usage, businesses must ensure increased web presence if they wish to drive sales up and improve customer interaction. Digital marketing is simply any form of marketing efforts carried out online e.g. pay-per-click advertising, social media marketing, and...