Digital marketing for startups

Digital marketing is simply promoting products or services online by informing potential customers important features about your products or services, for instance, cost, locations, benefits, etc. Digital marketing can be done by either directly creating content about your business that is alluring and informative and sharing it on the internet or by buying and placing […]

Digital Strategy – What, Why, How

In today’s world, promoting business online is crucial owing to the increased internet usage, businesses must ensure increased web presence if they wish to drive sales up and improve customer interaction. Digital marketing is simply any form of marketing efforts carried out online e.g. pay-per-click advertising, social media marketing, and email marketing, etc.  For a […]

5 Reasons You Must Adopt Social Media Automation for Your Business

Because different social media platform attract divergent demographics, you need to establish a presence in more than one platform to maximise your brand awareness and increase your reach on all target demographics. Social media automation enables you to achieve this goal efficiently and seamlessly by intentionally planning content and scheduling social media posts across different […]