Common Mistakes Made in Crafting a Content Strategy
In today’s digital landscape, crafting an effective content strategy is pivotal for businesses aiming to thrive in the online sphere. A well-defined content strategy serves as the backbone of content marketing, social media marketing, and marketing automation efforts. However, amidst the rush to establish a presence, many fall prey to common mistakes that can impede […]
How to Get Started on a Content Marketing Strategy for Startups
Content marketing is a marketing strategy that entails creating and sharing essential and relevant information with a defined audience. The aim is to attract and maintain the customers without explicitly promoting the products or services.
Digital Strategy – What, Why, How
In today’s world, promoting business online is crucial owing to the increased internet usage, businesses must ensure increased web presence if they wish to drive sales up and improve customer interaction. Digital marketing is simply any form of marketing efforts carried out online e.g. pay-per-click advertising, social media marketing, and email marketing, etc. For a […]